Ethnography as an analysis tool

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Ethnography is a technique that relies on social knowledge, for the production of knowledge that this technique, the way of life of a race or group of individuals is analyzed, through observation and description of what people do, how behaviors and how to interact with each other, to describe their beliefs, values, motivations, perspectives and how they can be changed at different times and circumstances, we could say that describe the multiple ways of life of human beings.

The particularity that happens with the ethnographer, is that unlike other techniques in ethnography, the ethnographer does not generate the specific conditions for the production of data, but takes part in the daily life of those who want to understand.

“[...] ethnographers are not united by one specific method but rather by a specific common understanding of scientific practice, which, in their view”  (Pfadenhauer & Grenz, 2015; 4).

This highlights the importance of observation at the time of using the technique.

One aspect that is very important to consider is that with the ethnography itself we come to understand topics that, otherwise, would be impossible to understand, and this is where the functioning of this tool is seen. This is where the main importance of ethnography is established, in the fact that it is different from other techniques, since it is a way of understanding how others think, identify and show themselves to the world.

Although it is a technique that can be classified as subjective, the reality is that it finds importance by own merit at the time that increases the knowledge that was had about the object of study.

Finally, it is necessary to take certain measures so that ethnographic research can be successful. It is necessary to take measures to reduce the social distance that separates us from the objects of study in order to achieve success in ethnographic research, but they have to be very precise to achieve the answers that are wanted. It is necessary to create an environment of trust that will only be gained over time, coexisting with them and getting used to their habits to a certain extent, contextualization is key because it provides useful information about the explanatory causes of the problems studied.


Pfadenhauer, M., & Grenz, T. (2015). Uncovering the Essence: The Why and How of Supplementing Observation with Participation in Phenomenology- Based Ethnography. Journal of Contemporary Ethnography, 44(5), 598–616.



José Fernando García, twitter: @jose_garciadiaz

Jessica Mireles, twitter: @Jessica_Mirest

Esmeralda Lizeth del Río, twitter:@esmedrg20

Diana Karen Jaime, twitter: @diana_karens

Abraham García, twitter: @abraham_gm1916

Luis Enrique Morales Flores, twitter: @LuisMoralFlores

Andrés Rubén Estrada Jáuregui , twitter: @Andrese244